Girls Fast Track Races/STEM Experience:
What better way to commit to the future of mobility then to tap into the curiosity of young girls? This holistic initiative kicks off with the Girls Fast Track Races and ladders all the way down to co creation and a site specifically designed for kids to get more involved in science, technology, arts and math. Content includes: experiential, broadcast, site design, co-creation, signage podcasts and more.
The First Ever Girls' Fast Track Races: Finally, girls get to participate in a pinewood derby on a large scale.
gcd: anita salomon
acd: colleen hill
cw: jenn neff
Video: Designed to bring the impact of girl toys vs boy toys to life while kicking off Girls Fast Track Races.
gcd: anita salomon
acd: colleen hill
cw: jenn neff
The Today Show: Four winning girls were selected to do a final Fast Track Race run on the Today Show with Danika Patrick. They each received a trip to NY and $5000 scholarship.
Series of 3 Videos: Highlights of Girls Scouts Fast Track Races stories.
gcd: anita salomon
acd: colleen hill
cw: jenn neff
Girls' Fast Track Site:
gcd: anita salomon
acd: colleen hill
ad: rani lee
cd: lauren crane
cw: jenn neff
Science in a Snap Videos: Series of "how to" videos to help kids design pinewood derby cars for Ford's first ever Girls' Fast Track Races.
gcd: anita salomon
acd: colleen hill
cw: jenn neff
Girls' Fast Track Races Events: Through a partnership wight he Girl Scouts, Ford created the first large scale Pinewood Derby for girls. Races were run in Southeastern Michigan, Miami, Dallas and New Jersey.
gcd: anita salomon
acd: colleen hill
cw: jenn neff
ad: rani lee
logo: acd sarah bills, acd colleen hill
Girls' Fast Track Races Trophy:
gcd: anita salomon
acd: colleen hill/Sarah bills
trophy design: matt tait
Girls' Fast Track Races Case Study:
Podcast: Life on The Track: Ford's first branded podcast, this podcast told the story of the second year of Girl's Fast Track via the girls's themselves.
gcd: anita salomon (left prior to production kick off)
cd: colleen hill
ad: ryan breight
Ford Aggregate STEAM Experience Site:
gcd: anita salomon
cd: lauren crain
ad: rani lee
logo: acd: sarah bills
Huffington Post Partnership: Content included a hub and corresponding articles on STEAM. This series was kicked off by a piece written by Arianna Huffington. It was then followed by a number of rich STEAM related articles and infographics designed to intrigue Huff Po readers while reinforcing Ford's commitment to the next generation of car makers.
gcd: anita salomon
cw: jenna dempsey
Series of small science projects: Designed for kids and parents to learn about science and STEAM.
gcd: anita salomon
acd: colleen hill
cw: jenn neff
Holistic Content Play for STEAM Work:
Ford STEAM Ecosystem:
